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Videos

Mobile messaging apps: 800+ million captive consumers for real time insight

MMR Research & MobileMeasure Consulting partnered together to understand the research impact of messaging mobile apps in China. The study helped us understand how WeChat & other instant messaging apps can provide a cost-effective and fast...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Mark Sismey, Navin Williams, Pippa Bailey, Simon Harris, Siobhan Churchill
Company: MMR Research Worldwide Ltd
June 15, 2015
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Citation

Sismey, Williams, Bailey, Harris and Churchill (2015a, June 15). Mobile messaging apps: 800+ million captive consumers for real time insight. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/mobile-messaging-apps-800-million-captive-consumers-for-real-time-insight-


Videos

The shape of conversations

This presentation will look at our learnings that have come out of mapping dozens of brands and categories on Twitter. Among other things, we will characterise the different shapes of category conversations that can emerge around brands; we will look...

Catalogue: Congress 2015: Revelations
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Findlay, K. (2015a, June 15). The shape of conversations. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-shape-of-conversations


Videos

Building digital brand engagement (Spanish)

The objective of this presentation is to share How PepsiCo uses Social Media Insights in Latam to position and activate main digital brands (Twistos/ EQlibri and Toddy).Sharing with the Audience the Regional Think and Local Digital Touch.?How PepsiCo...

Catalogue: Latin America 2015: Carnival of Insights
Author: Federico Barallobre
June 15, 2015
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Citation

Barallobre, F. (2015a, June 15). Building digital brand engagement (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/building-digital-brand-engagement-spanish-


Videos

The social media world tour!

The Social Media World Tour will be a dizzying journey across the world’s digital communications landscape, showcasing regional trends that shape the way consumers and businesses on the ground utilise social media networks. From the USA's...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Pavel Marceux
Company: Euromonitor International
June 15, 2014
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Citation

Marceux, P. (2014a, June 15). The social media world tour!. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-social-media-world-tour-


Videos

Digital detox

Join us in an exclusive and stimulating journey uncovering the new set of rules for modern etiquette in the digital era. More and more people in the world want to somehow limit the use of technology and understand the degree of their dependence on...

Catalogue: CEE Research Forum 2014: East Connection
Author: Alex Drozdovsky
June 15, 2013
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Citation

Drozdovsky, A. (2013a, June 15). Digital detox. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/digital-detox